Blog refresh

by Andrea Cooley

Ever After Blueprint

If you read this in a reader, which is how I read most blogs, a blog redesign doesn’t make much difference to you. But I hope you’ll click over to see our new look! It’s been a long time coming. I think I started working with a designer in March or April, and here we are almost 5 months later!

I read most blogs with feedly. Occasionally I’ll click over to the actual website, but for the most part, I don’t pay any attention to the blog’s design. I’m reading for content and inspiration. That doesn’t mean I don’t appreciate a well-designed blog, but it’s definitely not my focus.

As I was debating whether it was worth taking the time and spending the money to redesign the blog, Laura made a great point. She said having a well-designed blog is like putting on lipstick and mascara and stashing junk in the closet before company comes. We want to put our best face forward, so with that in mind, we decided it was time to refresh our look. Even though we assume a lot of people read the blog in a feeder or in their email, the actual website, is our first impression for anyone who clicks to us from Pinterest or Facebook or a web search. Sure we may have pretty pictures and inspiring content, but if the presentation is clunky or dated it’s a turn off to new readers.

We run the blog on WordPress and worked with the talented Jason Bradley to customize his Lean Theme for our site. Our goal was to clean up the design and make it light and bright. We kept the blueprint background, but tried to simplify it. What do you think?

My talented sister Karen designed our new header image. She was so patient with us, going through countless revisions! We wanted to keep the coral color of the original logo and work with a watercolor motif. I love where we landed!

And I have to give a shout out to my personal IT man/husband, Adam. Once Jason handed the files over, Adam answered lots of questions, made sure all the links and tools were working, and then transferred all the content. Thanks, babe!

We also updated the categories of the blog. I shared about our refocused vision in the spring, and the categories reflect this. For the most part, we write about decorating, projects (we’re still working on this page), marriage, faith, and life. You can also see an updated picture of us (would you guess we’re both 8 months pregnant in the picture?) here.

Next up, I’ll be working on my professional website. We’ll see if I can get all my clips scanned in and uploaded before this baby comes!

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Andrea Cooley

  1. Love your new look and kudos to Karen, my talented daughter, who designed your header!

  2. I appreciate the simplicity and no clutter look. Well done, friends.

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